Sprint 4G gaming

Sprint wanted gamers to know about the new 4G network outside of the general campaign and our XBOX live work. Basically we wanted to just speak to them in a language they would find interesting online. My answer? Explosions and lots of them.





Video of expanding unit




Video of static unit

Cheetos Mighty ZIngers

So here's the latest work I did for Cheetos. It's a new product called Mighty Zingers. I had a lot of fun creating this campaign and really appreciate Animal Logic for nailing the TV swarm and Silk Tricky for finding creative ways to make the idea live in 40k spaces online. There's a ton of other awesome people too like Mike, Bill and my GS&P peeps, but this isn't the Oscars so just take a look at the work.

The idea is that the Might Zingers swarm things and people, so on lauch day we swarmed consumers with 30 & 15 TV spots, customad units and a heavy dose of 40K banners.

Experimental Experiment TV


Observation TV

Custom ad unit for Youtube

Custom ad unit for Funny or Die

Custom ad unit for Slate

Here's one of the 40k units

There are more pieces of this campaign, but I'm sure you get the picture by now.

Cheetos Facebook page

While we were in the process of putting the finishing touches on the Cheetos Facebook page it was already named the 20th most buzz worthy page on FB. Don't know how they measure that but i won't disagree because this was a lot of work. On average we are getting about 1,000 new fans per day. Check the video out below. All the TV's are interactive so all the content you see in the video is found by exploring each TV.

Flash Facebook page

We launched the Random Status Generator as our first FB application. If you live a boring life just push a button and you can be shaving a yeti or taking ninja classes in no time.

We created a video to push the application. It's pretty random like the application and was getting a comment or "like" from viewers every 30 seconds after launch.

People love their Cheetos.

Next app is The Orange Oracle. Tap into the secrets of the universe by simply asking it a question. If everyone else can claim to have psychic powers, why not a Cheeto?

Screen Grab

Video

And the final application is Do I Know You? It was created to screen out unwanted online friend request. You can send a potential friend a quiz and adjust the level of difficulty to ensure they fail. Sample questions include:

What is in my left pocket?

What color were my socks when we first met?

Which sets of chromosomes are mine?

To date no one has yet to pass.

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Sprint now widgets

XBOX

Created this extension of the Now widget campaign for Xbox Live. The final version Sprint approved had less explosions and guns, but i posted this one because it's my favorite. I've been gaming since pong so this assignment was really fun and was short listed at Cannes this year which is a really good plus.

Want to know how many zombies are rising from the dead and killing gamers? Check out the video.

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Video of Xbox experience

NASCAR

Created this banner campaign to help bring the previous NASCAR work into the Now widget campaign. Here s a few of them below. I've worked on a lot of NASCAR in the past and went to Talladega with Pepsi. Man, NASCAR is a party!

Pepsi Can Studio

Fun site I did that allowed users to create the next national Pepsi can. I used an art studio as inspiration for the main site and created a tool palate to help users create their can designs. This video will take you through the main room, wall gallery and tool palate.

Here are some screen grabs.

GE Lighting

Here's a print piece I did a long time ago, but still love. It won an ANDY and I don't know when i'll get another one so i like to show this piece every now and then. 

 

Transformers

Absolutely loved these when I was a kid. When I got this assignment it was like being 12 again. Client didn't know it at the time, but when we went over the brief I was already thinking of accomplishing two of my childhood dreams on this project.

Make my own Transformer.

Make my own video game.

Here's a quick video of the site.

So here's the game. It took a lot to pull this off. It became one of those projects that pushes everyone on it to the next level. Apparently I wasn't the only 12 year old that dreamed of working on Transformers. I really appreciate everyone that chipped in and worked late hours. Animation was done by Replaced By Robots. Very solid crew of guys that did whatever it took to make it great. I think they tripled their rendering farm just for this project, and I lost count of the hours we spent going over how the robot should look, move and transform.

I also created the world's first and only transforming Instant Messenger window. I was told flat out that it couldn't be done, but at this point in the project we were doing a lot of things that people thought we couldn't do.